When we first held a Stanley Quencher way back in February 2023 we didn’t yet know that in our hands was the hottest selling social status symbol of the year. Find out how we used our skill, contacts and the power of influencer marketing to create a phenomenon.

Fresh to Fusion from France, where he worked for premium bike brand LOOK, we get the low-down on Ben Chapman’s passion for travel and salute his work philosophy of “Get Stuff Done.”

Many people who don’t consider themselves ‘criminals,’ end up committing serious road crimes, frequently with disastrous consequences. This post tells a personal story of the consequence of road crime and looks at the work of the All-Party Parliamentary Group for Cycling and Walking (APPGCW) ‘Road Justice’ report 2023.

Jeff Zell is Global Go-To Guy at Panaracer. He has been sniffing out cycling trends for Panaracer for over three decades, a career that spans the early days of mountain-biking through to the massively segmented off-road market we have today. While working with him on the new GravelKing creative we took the opportunity to geek out on tyre design and get a tip on what is next in the world of gravel riding.

Could sports betting offer an economically stable business model for the benefit and growth of track racing? Fusion meets events specialist and co-founder of Revolution and London Nocturne, James Pope, as he unveils his latest venture - the new global Professional Keirin concept known as DerbyWheel, due to hit the boards in 2024. We take a look at his career highlights and what drives his determination to create more cycling spectacles.

The ongoing battle for parity in women’s professional racing seems to be a case of two steps forward and one giant leap backwards. While this year we have been able to celebrate seeing professional women’s racing grow in audience with The Tour de France Femmes 2023 attracting over 20 million viewers, the lack of television coverage for the UCI Women’s Gravel World Championship is a huge disappointment to fans, racers and sponsors.

DerbyWheel, (DW), a new global Professional Keirin concept has announced it will officially hit the boards of the velodrome for its inaugural season in 2024. Two years in the making, DerbyWheel will bring the often thrilling environs of Keirin racing to a global audience, having previously been a closed domestic enterprise in Japan and Korea where it continues to be a hugely successful spectator sport.

Here at Fusion Media, we were thrilled with the opportunity to debut a truly iconic creation – the sensational Stanley Quencher, which had already created a considerable stir in the US. Tasked with launching the Quencher in the UK and Europe, we geared up for something big.

At Fusion we are dedicated advocates for cycling in all shapes and forms – and that includes the simple act of cycling to school. There are huge benefits that cycling can bring for children, parents, and communities. But there are many challenges to be addressed to make the journey to a widespread cycling-to-school culture smoother.

When an ex-Olympic athlete reached out to Fusion looking for work experience, CEO Adam Tranter saw an opportunity to combine agency knowledge with a very specific skill set. This combination led to the creation of The Running Channel.

Fusion supported Lifeplus Wahoo in their mission to help fans #EmbraceEveryMoment at this year’s Tour de Femme. The team offered 10,000 free GCN passes to watch the race, making the excitement of women’s cycle racing accessible to everyone.

Fusion’s Managing Director Wiesia Kuczaj shares her story of cycling 500km home from Eurobike, Europe’s largest cycling trade show.

The ninth edition of Red Bull Hardline saw six of the best women mountain bikers push new frontiers on a course deserving of its intimidating reputation. Red Bull Hardline is known for putting 30 of the world’s best and bravest male riders to the test, as they bid to tame the world’s hardest downhill mountain bike track. Watch the female riders test and progress on the Red Bull Hardline track

Fusion is supporting the Lifeplus-Wahoo team to offer 10,000 GCN+ passes for cycling fans in the UK to watch every unmissable moment of the Tour de France Femmes for free, both live and on demand and #EmbraceEveryMoment with the Lifeplus-Wahoo team.

Open-ear design, ultimate comfort headphones allow you to listen to your own music while staying connected to the world around you.

For many of us at Fusion our interest in cycling is more of a 24-7 than a 9-5pm. Being part of a community of cyclists feeds much of the creative work we do.

Stanley, the first company to invent a full-steel vacuum bottle to transport hot and cold drinks on the move, has announced that a restock of the sold-out Stanley Quencher H2.0 Flowstate™ Tumbler will go live on Tuesday 13th June.

The ultimate 70’s must-have Raleigh Chopper returns.

Scottish BMX Pro, Kriss Kyle, quite literally takes his sport to new heights by performing tricks suspended 2,100FT above the ground from one of the world’s largest hot air balloons

We’re not changing our identity, we’re owning it.