Stanley - Unveiling the Story Behind the Viral Phenomenon of the Quencher
Here at Fusion Media, we were thrilled with the opportunity to debut a truly iconic creation – the sensational Stanley Quencher, which had already created a considerable stir in the US. Tasked with launching the Quencher in the UK and Europe, we geared up for something big.
We dedicated our collective efforts towards ensuring that 'Quencher' was more than just another product in the market. From orchestrating influential campaigns to managing the Quencher press office, we left no stone unturned to make sure the Quencher was the talk of the town. The results? A roaring success with the Quencher drops rapidly selling out.
Taking the Launch to a Whole New Level
Launching the Quencher in the UK and Europe promised to be a challenging endeavour, especially as it was following the phenomenal success of the US. Always up for a challenge, we decided to go big or go home. Further amplifying the excitement, we partnered with sought-after lifestyle influencers to showcase their own experience using the Quencher and how it perfectly fitted into their life as the ultimate hydration accessory.
Our strategic selection of influential national and lifestyle publications allowed us to pique anticipation for the Quencher's launch across the UK, Dutch, and German markets. As the Quenchers quickly flew off the shelves following initial drops, we kept the buzz alive with news of subsequent restocks.
We crafted enticing press releases and media pitches, guaranteeing comprehensive exposure across an array of media platforms. Our press and influencer events served not just as product showcases, but as storytelling sessions where we highlighted the Stanley brand's legacy and the innovation behind the creation of the Quencher.
By curating unforgettable brand experiences, we fostered lasting relationships and amplified brand awareness. One key success factor of the Quencher launch was getting the product into the hands of the media, allowing them first-hand experience of the product, and understanding why it has been such a hit among its users.
The result? A deluge of high-grade coverage that truly made the Quencher a viral sensation.
