The newest chapter of Pachamama tells how Architects musician Adam Christianson finds his best stress release in gravel riding.

Fusion has appointed former Government Minister Trudy Harrison as a Senior Advisor. This comes as part of a wider rapid expansion of the agency’s Public Affairs department.

Fusion Media, the agency for movers, secures the global account for Decathlon's premium bicycle brand, Van Rysel for PR, Influencer Marketing, Events and Paid Media

Barbie™ and Stanley continue their legacy of innovative design appeal by introducing a Quencher collection that celebrates Barbie™ through the dazzling decades. We're capturing the joyful nostalgia of Barbie with a collection of eight unique Quenchers, each one honouring a decade of the iconic doll. For 110+ years, Stanley has created products for use over a consumer’s lifetime; with this collaboration, the brand continues to move at the speed of culture!

Le Col, the performance cycling apparel brand, are excited to unveil their brand new gravel cycling collection; ARC.

Berlin-based bike brand Standert introduces two new colourways to their Kettensäge gravel race bike

Raleigh, the much-loved British bicycle brand, is thrilled to unveil that for the second year in a row (and due to significant popular demand) - the beloved Chopper is back in two retro colours Fizzy Lemon and Space Blue.

A new name, eye-catching outfits, helmets designed to fit the Red Bull athletes' look, bikes with a shiny metallic white silver design. Red Bull - BORA - hansgrohe has arrived in the world of cycling, bringing a fresh style to the peloton. The new look makes it clear that today is a milestone for the team, a departure for big goals. Nothing less than to become the most attractive brand in cycling.

German bike brand Standert launches Team Standert Brandenburg

Development squad targeting UCI Continental status and Olympics

It's a big day for @wahoofitness official. The smart treadmill that's set to revolutionise indoor running has just opened pre-orders to US customers

Fusion are delighted to welcome Standert to our client roster, supporting the German brand with UK and DACH PR and Comms

Fusion Media - the integrated PR & marketing agency specialising in endurance sport and active travel - has been appointed by Decathlon UK to grow the reach of Decathlon’s expert cycling brand, Van Rysel.

We speak to Matt Smithson of MyWhoosh to discover more about the growth of e-sports and how MyWhoosh designed a virtual reality UCI World Championship race course where anyone can win.

Meet Managing Director, Wiesia, a former gymnast, (very) long-distance cyclist and thoroughly efficient driving force at Fusion. Her experience in sports PR began in golf but her purpose now is in making sure the work we do at Fusion is impactful.

Orbea seek to redefine urban mobility, with their most integrated and innovative e-bike yet. Diem is here, see how it will change your A to B.

Third generation racing cyclist, track coach and runner, Euan has been deeply involved in sport all his life. At work he enjoys creating campaign strategy and improving our office processes which means we now ask him all our Excel questions. His talent for cooking means his lunches are the envy of all the office.

Swimming, baking and friendship dates in the gym balance out Kitty’s goal orientated approach to work. Our animal-friendly work space often includes her dog Riley hanging out with his other Fusion canine colleagues.

Meet The Team. Native German speaker Vanessa heads up our DACH department. A wholesome blend of pilates, dog walking and bouldering keeps Vanessa grounded while her holiday snaps of tropical surf locations are the envy of the office!

Our favourite Fusion Geordie tells us about how a rugby injury led to discovering cycling and how he ‘makes work, work for him’ by pulling together his passion for process with his experience in luxury retail and enjoyment of bike-packing.

At Fusion we are very aware of the power of bikes to change lives and connect people, and pro BMX rider Adrian Warnken’s story is one of the best. It begins with finding friends and a way of life that suited a kid not into conventional team sports or pop culture, through a professional career as a rider and now full circle, working in a social enterprise helping more children make sense of their worlds through a community of BMX.