Team Amani, registered in East Africa, lays down its goal to be the first African team at the Tour de France Femme within three years.

Crafted from high-end stainless steel, the Erdgeschoss is built to persist, so even when you're a million miles from civilisation, your bike is one thing you don't have to worry about.

Standert, the boutique bicycle brand hailing from Berlin, specialising in steel and aluminium bikes, are thrilled to announce the launch of the new Erdgeschoss.  A bike built to persist, bringing the farthest corners of the globe just that little bit closer. 

Standert, the boutique bicycle brand hailing from Berlin, specialising in steel and aluminium bikes, launches 2026 incarnation of its iconic Kreissäge road bike.

The 2025 Spending Review brought a number of significant announcements for transport, and in a welcome change, walking and cycling weren’t left out, writes Fusion CEO Adam Tranter.

Fusion Media, the global PR and marketing agency specialising in cycling, active lifestyle, and public affairs, has been appointed by Q36.5 to lead communications efforts in the UK and US. The partnership will see Fusion Media driving strategic PR and media relations for the brand in two key markets.

Fusion’s “The Future of Active Travel” (19 March 2025) event brought together some of the most influential voices in transport. Here’s what we learned.

In an opinion piece from our Senior Advisor, Trudy Harrison, we ask - when it comes to the new integrated transport strategy: Do we really need another call for ideas, or is it time to focus on action?

We’re delighted to announce our partnership with Japanese global sporting goods brand Mizuno. Fusion Media will focus exclusively on promoting Mizuno’s innovative running products, helping to elevate the brand’s presence and engage with runners in the UK market.

The newest chapter of Pachamama tells how Architects musician Adam Christianson finds his best stress release in gravel riding.

Fusion has appointed former Government Minister Trudy Harrison as a Senior Advisor. This comes as part of a wider rapid expansion of the agency’s Public Affairs department.

Fusion Media, the agency for movers, secures the global account for Decathlon's premium bicycle brand, Van Rysel for PR, Influencer Marketing, Events and Paid Media

Barbie™ and Stanley continue their legacy of innovative design appeal by introducing a Quencher collection that celebrates Barbie™ through the dazzling decades. We're capturing the joyful nostalgia of Barbie with a collection of eight unique Quenchers, each one honouring a decade of the iconic doll. For 110+ years, Stanley has created products for use over a consumer’s lifetime; with this collaboration, the brand continues to move at the speed of culture!

Le Col, the performance cycling apparel brand, are excited to unveil their brand new gravel cycling collection; ARC.

Berlin-based bike brand Standert introduces two new colourways to their Kettensäge gravel race bike

Raleigh, the much-loved British bicycle brand, is thrilled to unveil that for the second year in a row (and due to significant popular demand) - the beloved Chopper is back in two retro colours Fizzy Lemon and Space Blue.

A new name, eye-catching outfits, helmets designed to fit the Red Bull athletes' look, bikes with a shiny metallic white silver design. Red Bull - BORA - hansgrohe has arrived in the world of cycling, bringing a fresh style to the peloton. The new look makes it clear that today is a milestone for the team, a departure for big goals. Nothing less than to become the most attractive brand in cycling.

German bike brand Standert launches Team Standert Brandenburg

Development squad targeting UCI Continental status and Olympics

It's a big day for @wahoofitness official. The smart treadmill that's set to revolutionise indoor running has just opened pre-orders to US customers

Fusion are delighted to welcome Standert to our client roster, supporting the German brand with UK and DACH PR and Comms

Fusion Media - the integrated PR & marketing agency specialising in endurance sport and active travel - has been appointed by Decathlon UK to grow the reach of Decathlon’s expert cycling brand, Van Rysel.