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At Fusion, we’re invested in our craft, passionate about change and dedicated to leaving a lasting legacy. Our blog is our personal record of the journeys we go on with our clients and as an agency, as well as a commentary on the industry in which we operate.
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Meet the team: Ben Chapman
Fresh to Fusion from France, where he worked for premium bike brand LOOK, we get the low-down on Ben Chapman’s passion for travel and salute his work philosophy of “Get Stuff Done.”
Advocating for Safer Roads and the Fight for Road Justice
Many people who don’t consider themselves ‘criminals,’ end up committing serious road crimes, frequently with disastrous consequences. This post tells a personal story of the consequence of road crime and looks at the work of the All-Party Parliamentary Group for Cycling and Walking (APPGCW) ‘Road Justice’ report 2023.
The 'Global Go-To Guy' at Panaracer: Conversations with Jeff Zell
Jeff Zell is Global Go-To Guy at Panaracer. He has been sniffing out cycling trends for Panaracer for over three decades, a career that spans the early days of mountain-biking through to the massively segmented off-road market we have today. While working with him on the new GravelKing creative we took the opportunity to geek out on tyre design and get a tip on what is next in the world of gravel riding.
A new revolution in cycling: DerbyWheel
Could sports betting offer an economically stable business model for the benefit and growth of track racing? Fusion meets events specialist and co-founder of Revolution and London Nocturne, James Pope, as he unveils his latest venture - the new global Professional Keirin concept known as DerbyWheel, due to hit the boards in 2024. We take a look at his career highlights and what drives his determination to create more cycling spectacles.
Coverage for UCI Women’s Gravel World Championships. Where is the equality?
The ongoing battle for parity in women’s professional racing seems to be a case of two steps forward and one giant leap backwards. While this year we have been able to celebrate seeing professional women’s racing grow in audience with The Tour de France Femmes 2023 attracting over 20 million viewers, the lack of television coverage for the UCI Women’s Gravel World Championship is a huge disappointment to fans, racers and sponsors.
DerbyWheel will bring the thrill of Keirin races to the masses
DerbyWheel, (DW), a new global Professional Keirin concept has announced it will officially hit the boards of the velodrome for its inaugural season in 2024. Two years in the making, DerbyWheel will bring the often thrilling environs of Keirin racing to a global audience, having previously been a closed domestic enterprise in Japan and Korea where it continues to be a hugely successful spectator sport.
Stanley - Unveiling the Story Behind the Viral Phenomenon of the Quencher
Here at Fusion Media, we were thrilled with the opportunity to debut a truly iconic creation – the sensational Stanley Quencher, which had already created a considerable stir in the US. Tasked with launching the Quencher in the UK and Europe, we geared up for something big.
Making children’s journeys to school a joy ride - opportunities and challenges on the path towards a cycling-to-school culture
At Fusion we are dedicated advocates for cycling in all shapes and forms – and that includes the simple act of cycling to school. There are huge benefits that cycling can bring for children, parents, and communities. But there are many challenges to be addressed to make the journey to a widespread cycling-to-school culture smoother.
Winning strategies: How employing an Olympian set Fusion on the fast track
When an ex-Olympic athlete reached out to Fusion looking for work experience, CEO Adam Tranter saw an opportunity to combine agency knowledge with a very specific skill set. This combination led to the creation of The Running Channel.
How Fusion helped fans embrace the moment – Tour de Femme 2023
Fusion supported Lifeplus Wahoo in their mission to help fans #EmbraceEveryMoment at this year’s Tour de Femme. The team offered 10,000 free GCN passes to watch the race, making the excitement of women’s cycle racing accessible to everyone.
The Long Way Home -cycling back from Eurobike
Fusion’s Managing Director Wiesia Kuczaj shares her story of cycling 500km home from Eurobike, Europe’s largest cycling trade show.
Pushing Progression on the Toughest Downhill Mountain Bike Course on the Planet
The ninth edition of Red Bull Hardline saw six of the best women mountain bikers push new frontiers on a course deserving of its intimidating reputation. Red Bull Hardline is known for putting 30 of the world’s best and bravest male riders to the test, as they bid to tame the world’s hardest downhill mountain bike track. Watch the female riders test and progress on the Red Bull Hardline track
Watch the Tour de France Femmes 2023
Fusion is supporting the Lifeplus-Wahoo team to offer 10,000 GCN+ passes for cycling fans in the UK to watch every unmissable moment of the Tour de France Femmes for free, both live and on demand and #EmbraceEveryMoment with the Lifeplus-Wahoo team.
Shokz Announce First True Wireless Ear-Buds Designed to Fit Seamlessly Into Your Life
Open-ear design, ultimate comfort headphones allow you to listen to your own music while staying connected to the world around you.
People Like Me – sharing cycling stories
For many of us at Fusion our interest in cycling is more of a 24-7 than a 9-5pm. Being part of a community of cyclists feeds much of the creative work we do.
The Sold-Out Stanley Quencher Announces June 13th Date for Highly Anticipated Restock
Stanley, the first company to invent a full-steel vacuum bottle to transport hot and cold drinks on the move, has announced that a restock of the sold-out Stanley Quencher H2.0 Flowstate™ Tumbler will go live on Tuesday 13th June.
The Most Iconic Bicycle Is Back-Raleigh Relaunch The Legendary Chopper
The ultimate 70’s must-have Raleigh Chopper returns.
The World’s First Floating Skatepark At Over 2000ft In The Sky
Scottish BMX Pro, Kriss Kyle, quite literally takes his sport to new heights by performing tricks suspended 2,100FT above the ground from one of the world’s largest hot air balloons
Turning the fuel crisis into an opportunity for cycling – Brompton
Discover how we worked with Brompton Bicycle to transform a petrol station, making a powerful statement on the fuel crisis.