Raleigh Chopper Returns: The Iconic Bike Now Available in Two Retro Colours
Raleigh Chopper Returns: The Iconic Bike Now Available in Two Retro Colours
28th June 2024 - Raleigh, the much-loved British bicycle brand, is thrilled to unveil that for the second year in a row (and due to significant popular demand) - the beloved Chopper is back in two retro colours Fizzy Lemon and Space Blue.
Last year, Raleigh relaunched a near replica of the iconic bike following five years of research and product development. Bringing the bike back for the modern day has legally required some small changes but it is as close to the original as possible - with the classic one-piece saddle, mid-frame gear shifter and sissy bar.
In 2023, the return of the Chopper became headline news as fans flocked to find out how they could get their hands on the bike. The full run sold out online in minutes, and in-person sales at Raleigh in Nottingham saw overnight queues. Due to anticipated high-demand, this year Raleigh will be using an online queuing system to enable people to purchase the ultimate piece of British nostalgia.
This year marks 55 years since the launch of the first Chopper, but mention it today and countless people have a special memory or story about the bike. As part of launching the revived colours for 2024, Raleigh spoke to hundreds of brand fans who shared some of those snippets of history.
Michelle Jakeway, Activation Manager, at Raleigh said:
‘’The Raleigh Chopper really is the iconic bike. Everyone knows it, and countless people have fond memories of the first time they saw or rode one.
‘’When we brought it back last year, the enthusiasm was off the scale, and the limited run sold out in minutes. We’re so excited to be re-introducing two colours this year, Fizzy Lemon and Space Blue.
‘’At Raleigh, our ethos is to create bikes that are fun to ride, and enable people to create memories that last a lifetime. There is no better bike than the Chopper to do just that, and we can’t wait to see the adventures our brand fans will have with these new releases”.
The limited edition Chopper will be launched in Fizzy Lemon and Space Blue, available to purchase online from raleigh.co.uk/gb/en on the 9th July at 12.00pm BST.
