WORK . RALEIGH STRIDE
Raleigh: Launching Raleigh’s Stride E-Cargo Bike
Client
PR & Comms
Events & Sponsorship Activation
Advocacy
Services
Fusion Media delivered the launch of Raleigh’s Stride E-Cargo range with a press event at the Lee Valley VeloPark, site of the London 2012 Olympics, generating an array of coverage showcasing the benefits of the cargo bike in broadcast, national, and specialist media.
The event at London’s legendary Lee Valley VeloPark saw a range of media attendees - a mix of business, press, B2B contacts, and lifestyle journalists (nearly all of which brought their kids along too). Attendees got to try out the bike for themselves on a purpose-built route, allowing them to focus on the ride and leave a positive and memorable impression.
A total of 34 pieces of coverage were achieved, spanning a broad range of outlets. Key highlights included a live broadcast interview with SKY News, a multi page feature within the Guardian, placements within lifestyle titles like Hello! and COACH, as well as launch stories across a range of key Specialist and Trade titles.
Project Description
34
Pieces of Coverage
1.36bn
Total Reach (billion)
1.22m
Total Readership (Views/million)
“Fusion media have become a vital part of the day to day here at Raleigh, almost an extension of the marketing team. Supporting across press office, campaigns, product placement and events has resulted in some of the best product launches and campaigns to date with new ways of working including out of home advertising campaigns, product reviews and PR coverage. In particular the press coverage Fusion have delivered over the last few years has helped us grow and move into new markets.”
– Edward Pegram, Head of Marketing & Partnerships, Raleigh