WORK . WAHOO


WAHOO: Launching KICKR Move and KICKR Bike Shift in the UK and US

Client


PR & Comms

Services


For the successful launch of Wahoo's latest iterations of the KICKR MOVE & KICKR Bike SHIFT, Fusion seamlessly coordinated media strategies across the UK & US.

The team worked closely with journalists, ensuring thorough product briefings and testing ahead of the launch.

Thanks to the team's thorough briefings, we achieved comprehensive media coverage on launch day. Articles from all key journalists underscored the global impact of our strategy.

Project Description


55

Pieces of Coverage


418 million

Total readership (Viewers)