Our goal was to generate widespread media coverage for the show, emphasising the presence of hero talent and exhibitors, and to encourage attendance at the event.

Firstly we recognised the unique nature and challenges of hosting three shows in one. We developed a unique tailored content strategy for each show, ensuring it resonated with each audience. Working in collaboration with speakers and talent we arranged interviews with major national media outlets.

By coordinating with broadcasters to promote last-minute ticket sales we were able to boost overall attendance. Major channels including BBC, ITV, and local London channels attended for on-site broadcasts during the event.

Securing extensive coverage in national and specialist media both in the lead-up to and during the event presented the show as a must-attend event in the outdoors and sports calendar, for both consumers and exhibitors.