As part of our wider brief, Fusion were tasked with utilising Strava's rich data to inspire it's community to set a PB over a distance of one mile. This storied and historic distance discipline allowed for engagement of runners of all levels to get involved.

We achieved the goals of motivating athletes to set new PBs but also significantly boosted Strava’s media presence and community engagement.

This campaign had a dual focus for media and influencers.

The former being pitched a data-driven story, resulting in wider message delivery, the latter participating directly spoke to the experiential and inspirational element of the event - particularly at the #MYMILE party event at Mile End athletics track, incorporating key figures from the UK running scene.