STANLEY X BST FESTIVAL

Stanley partnered with American Express presents BST Hyde Park to elevate its brand presence and encompass sport and lifestyle.

Our brief was to manage the project, overseeing the Main Stage activation and programming the Stanley Fitness Tent during the BST Open House event.

The goal was to enhance brand awareness, grow social media followers, and connect with an audience of 650,000 attendees over 8 free-to-enter days in Hyde Park, London.

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Our team took charge of the Main Stage activation, featuring a high-energy fitness event hosted by Irish broadcaster and fitness enthusiast Vogue Williams alongside her personal trainer, John Belton.

We also curated and managed the Stanley Fitness Tent, delivering two daily free-to-attend fitness classes across 6 days, with sessions ranging from yoga to barre, led by top fitness influencers including Esmeé LDN, Psycle and Disco Yoga.

In addition to the event programming, we managed influencer communications, ensuring widespread social media engagement. The combined efforts led to a significant presence at BST, aligning Stanley with a vibrant, active lifestyle.

35

Pieces of Social Coverage

5.8M

Influencer Reach