WORK . CLIENT NAME

Stanley: Stanley x Barbie Launch

Client

Services

PR & Comms

Content

Events

Influencer

In celebration of Barbie’s™ 65th anniversary, two iconic brands, Barbie™ and Stanley, collaborated to launch a limited-edition Quencher collection.

Our mission was to drive awareness and excitement across key markets—UK, Germany, and the Netherlands—while also sparking early sign-ups ahead of the official release.

Project Description

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Immersive Press Event

We hosted an exclusive press event at Flippers Roller Rink in London, transforming the venue into a Barbie paradise.

The event celebrated the Dynamite Barbie and provided an opportunity for top-tier press, celebrities and influencers to experience the collaboration firsthand.

The vibrant roller rink, adorned in Barbie-themed décor, offered an engaging backdrop for media to connect with the product and brand.

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Pieces of Media Coverage

500 million+

Total readership (Viewers)

33 million

Total Influencer Reach

Coverage Highlights

Elle, Glamour, Hypebae (UK), Galmour (DE) Talkies Magazine(NL),

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