WORK . STANLEY
Stanley: My Winter Moment
Client
Services
Events
PR & Comms
Influencer Marketing
UK
The Brief
Reintroduce the Stanley brand to select press and influencers
Create an event blurring the lines between outdoor & lifestyle
Ensure multiple access & talking points for media: Outdoor Cooking, Wild Swimming, Breath-Work and Product Presentation
From ground too cold to get the tent pegs in to a frozen lake just the day before, our wild swimming in winter event came together for all involved. Perfect conditions to give Stanley the opportunity to reintroduce themselves to the UK market and utilise the robust nature and thermal qualities of their products, giving attendees a moment they’d never forget whether they took the plunge or stayed in the tipi on shore, enjoying freshly cooked breakfast, warming drinks, breath-work and acoustic sets from local musicians.
Project Description
15M
Media Reach
461k
Influencer Reach
Coverage Highlights
Metro, Grazia, Stylist (UK)