Over the course of two years, the Fusion team actively involved media and influencers in every step of the journey to effectively convey the behind-the-scenes story of Don't Look Down.

This included experiential trips, providing opportunities for media and influencers to witness Kriss Kyle's creative process while capturing footage, and offering them the chance to ride alongside him in the bowl. These experiences created a deeper understanding of the project and fostered authentic storytelling.

To celebrate the launch in style, Fusion organised a film premiere at the iconic Red Bull Racing venue. The event brought together top media outlets, high profile influencers, and key industry figures to celebrate the launch of the project. The premiere served as an exclusive platform to unveil the final edit, creating a buzz of excitement and sparking even more media coverage and discussions about the project's extraordinary achievements.