GIVING WINGS TO RED BULL BIKE
For the past seven years, Fusion Media has been the driving force behind the PR and media management for Red Bull Bike, a division that covers everything from road cycling, BMX, mountain biking, to the fast-emerging world of gravel cycling.
Don’t Look Down
One of our most iconic achievements was the "Don't Look Down" project with Kriss Kyle, a high-octane, visually stunning film project that captured the world’s attention.
Our role extended from press release development and media outreach to coordinating interviews and managing the behind-the-scenes PR. The coverage reached millions globally, elevating both Kriss Kyle’s profile and Red Bull’s position at the cutting edge of cycling content creation.
Key Athletes Managed
We’ve had the privilege of working with an incredible roster of Red Bull athletes:
Tom Pidcock: Olympic gold medalist and Tour de France stage winner.
Evie Richards: Cross-country mountain bike champion and rising star.
Kieran Riley: BMX virtuoso, breaking new ground with high-energy stunts.
Kriss Kyle: BMX innovator and creative force behind Red Bull's landmark projects.
Danny MacAskill: A household name in the world of trials and mountain biking.
Gee and Rachel Atherton: Legends of downhill mountain biking.
Event Execution & Press Office
Fusion Media has also managed the press office for live Red Bull events such as Hardline to further engage media and influencers on the ground. We've given journalists and influencers direct access to athletes like Gee Atherton and Tahnée Seagrave, offering a unique behind-the-scenes insight into the world of elite cycling.
Our deep-rooted relationships with cycling media, influencers, and sports journalists have been key to maintaining Red Bull's reputation as a leader in the cycling world.
Results & Impact
Increased athlete exposure: The athletes we’ve worked with have seen massive growth in both media attention and social media followings, thanks to carefully coordinated press releases and interviews.
Global reach: Projects like Don’t Look Down and athlete milestones have generated millions of media impressions, making Red Bull Bike a staple in cycling media coverage.
Successful event execution: Our press office has continuously delivered at the world’s largest cycling events.
Our work with Red Bull Bike has been a ride of a lifetime, helping the brand connect with cycling enthusiasts and new audiences while pushing the boundaries of what’s possible in the sport.