WORK . RALEIGH
Raleigh: Bringing back the Chopper
Client
Services
PR & Comms
Fusion managed the relaunch of the iconic Raleigh Chopper bicycle, combining nostalgia and modern design to capture the attention of original Chopper fans alongside a new generation of riders. The launch generated wall to wall media coverage, showcasing the Chopper as a symbol of retro coolness and iconic cycling.
The team reached out to popular broadcast, lifestyle & national media outlets, giving them exclusive access and information about the Chopper ahead of the launch. This helped build anticipation and get people excited about the official launch day. They also reached out to people who owned the original Chopper, collecting their nostalgic stories to connect with the audience and make them feel emotionally attached to this iconic bicycle.
Project Description
117
Pieces of Coverage
59.6 million
Total readership (Viewers)
"The launch of the new Raleigh Chopper was an outstanding success, thanks to the unwavering dedication and support from the Fusion team. With their expert guidance, we achieved extensive coverage across print, broadcast, and radio, including notable interviews on BBC Breakfast and ITV. Their meticulous efforts in shaping the narrative and driving media exposure played a pivotal role in the resounding success of the launch."
– Edward Pegram, Head of Marketing & Partnerships, Raleigh
