European Press Office | STANLEY QUENCHER
Stanley: Quencher - a viral sensation
client
PR & Comms
UK, NL, DE
Services
Brief:
Build hype for the Quencher launch
Introduce Stanley to a new main-stream audience
Make Quencher a ‘must-have’ accessory
Already a sensation in the US our remit for Europe was to take this incredibly viral product into the mainstream and build credibility for the Stanley brand with a new audience.
Utilising our extensive network of national and lifestyle journalists we used our market knowledge to creatively spot Quencher opportunities ensuring the product was seen in the pages of leading titles such as Elle, Harpers Bazaar and Cosmopolitan.
We worked dynamically to build new relationships with journalists in the Netherlands and Germany, orchestrating press product launches and one-to-one meetings.
By carefully crafting our communications to build the hype and ensure each drop was hotly anticipated the first colour drop sold out in less than 24 hours and new colour drops continue to sell out.
Project Description
150+
Pieces of Coverage
Coverage Highlights: The Independent (UK) ; Stylist (UK); Ok Magazine (DE); Women’s Health (NL); Elle (NL); Harper’s Bazaar (NL); The Sun (UK); Glamour (UK); Stern (DE)
"When we sold out in 24 hours for the first drop it felt insane! It was a stand out moment. We had generated so much hype, so much hysteria and it genuinely worked. Seeing the Quencher in key women’s and fashion titles like Elle, Cosmopolitan and Harper’s Bazaar was a special moment for the team. To get a product we had been working on in titles of that calibre was an incredible feeling. Now the Quencher continues to snowball, getting bigger and bigger with every new colour drop.”
– Emily Sutton, Fusion Account Director
