Kipsta x UEFA

Project Brief

To introduce the new Kipsta x UEFA collaboration and create a buzz within the football community, we worked to create a high-impact event.

The Kipsta x UEFA launch marked a pivotal moment for Fusion, as it was one of our first major forays outside of our core expertise in cycling and outdoor events. Stepping into the world of football, Fusion was tasked with delivering a flawless production, handling logistics, and executing seamless event management for Decathlon, as they unveiled their new partnership with UEFA.

  • Event Production

The logistics of this event were highly complex, given the scale and prominence of both Kipsta and UEFA in the global sports world.

Our team ensured that every element of the production was managed seamlessly. From coordinating the venue to overseeing technical set-ups and handling all on-site logistics, our operational expertise guaranteed that the event unfolded without a hitch.

We also worked closely with Decathlon to capture the essence of their new partnership, ensuring that the event environment resonated with the football community while highlighting the innovative aspects of the Kipsta product line.

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The Result

The Kipsta x UEFA launch was a massive success. The event not only attracted influential figures from the football world but also demonstrated our ability to step into new sectors with ease.

The seamless execution of logistics and event management elevated the event, while reinforcing our reputation as a production and events specialist capable of delivering high-quality, large-scale experiences across diverse industries.