WORK . SMITH Optics


SMITH Optics: Snow and cycling

Client


PR & Comms

UK Brief

Develop brand awareness within cycling specialist press

Secure coverage in snow and cycling specialist press

Increase mainstream press coverage

Services


SMITH Optics are a specialist in technologically advanced eyewear and helmets. With origins in snow sport our task was to continue to develop their brand in mainstream and specialist snow titles, whilst also extending their traction in the world of cycling.

Through our extensive network, we were able to capitalise on both short lead product placements in the snow endemics but also in a wide range of mainstream media.

Project Description


138

Pieces of Coverage


3.2 million

Total readership (Viewers)


Coverage highlights

GQ, Independent, Redbull.com, Runner’s World, Glamour, The Sun, Men’s Health, WIRED, Evening Standard, Singletrack, FT: HTSI, In The Snow, Telegraph