WORK . SMITH Optics
SMITH Optics: Snow and cycling
Client
PR & Comms
UK Brief
Develop brand awareness within cycling specialist press
Secure coverage in snow and cycling specialist press
Increase mainstream press coverage
Services
SMITH Optics are a specialist in technologically advanced eyewear and helmets. With origins in snow sport our task was to continue to develop their brand in mainstream and specialist snow titles, whilst also extending their traction in the world of cycling.
Through our extensive network, we were able to capitalise on both short lead product placements in the snow endemics but also in a wide range of mainstream media.
Project Description
138
Pieces of Coverage
3.2 million
Total readership (Viewers)
Coverage highlights
GQ, Independent, Redbull.com, Runner’s World, Glamour, The Sun, Men’s Health, WIRED, Evening Standard, Singletrack, FT: HTSI, In The Snow, Telegraph