Historic brand GORE®Wear already has a committed customer base across hiking, running, cycling and outdoor wear. Our goal was to retain GORE®Wear’s consumer base whilst going beyond the core to reach mainstream press.

We secured positive media coverage in specialist titles and by seeding GORE®Wear products into high-quality, mainstream media outlets the desired wider audience.

We worked closely with influencers to launch new products in a creative and collaborative way. Through briefings we ensured journalists had the best experience of GORE®Wear products.

As part of our wider brief of running the UK press office, we were tasked with raising awareness of GORE®Wear products within Running and Health & Fitness media.

Leaning on our strong relationships with the Running specialist and Health & Lifestyle writers, we were able to ensure GORE®Wear was present in reviews, group tests and round-ups. Using our product knowledge we only ever pitched the most appropriate items and secured multiple ‘Best on Test’.

Fusion acheived placements for GORE®Wear in a clean sweep of endemic run publications as well as securing roundups in the key mainstream players in the run space.

A significant moment for GORE®Wear, was the launch of a limited edition GORE® x Romance GORE-TEX SHAKEDRY™ . 
​GORE®Wear wanted to communicate the technical innovation behind the new jacket, whilst also using its unique design to reach a broader audience of style conscious consumers.

With only very limited samples available, we ensured that placements were based on reach, prestige and positioning and utilised one-to-one briefings at the Rouleur Classic show to maximise the reach.

Across a two years we secured 368 pieces of coverage across a full suite of specialist, lifestyle and national titles.