WORK . BROMPTON
Brompton: Beyond Greenford Factory Launch
Client
Campaign & Content
PR & Comms
Services
Brompton’s ambitious new ‘factory of the future’ deserved an ambitious launch - Fusion Media were tasked with securing extensive national coverage and worked under embargo with The Guardian in print and online, to secure a large feature at time of launch.
Using Brompton’s CEO, Will Butler-Adams as key spokesperson to showcase Brompton’s vision for the future, the launch resulted in enormous national interest, with coverage secured in the likes of The Guardian, The Times, Kent Online, The Daily Telegraph, Financial Times and Dezeen.
Project Description
54
Pieces of Coverage
1.34bn
Total Circulation (billion)
13.2m
Total Readership (million)