WORK . BOLLÉ

Bollé: Snow Sports - Product Placement

Client

Services

PR & Comms

UK | SNOW | CYCLING | LIFESTYLE

The Brief

  • Coverage in snow sport and mainstream press

  • Ensure journalists know the product range

  • Never miss a group test

Running Bollé’s UK press office, we focused on three areas - prescription, cycling and skiing, looking to secure product placements and feature opportunities. 

Ensuring that journalists were hands-on with the products and that we kept up-to-date with planned features and group tests ensured that Bollé was seen in all the right places.

We achieved coverage in a variety of specialist snow sports titles as well as mainstream press such as GQ and Expert Reviews.

Project Description

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Torus Neo_Titanium Matte-Volt Ruby Cat 2 ~ Light Vermillon Blue Cat 1-09.jpg

14

Pieces of Coverage

113k

Total readership (Viewers)

Coverage Highlights

National World; Expert Reviews; GQ ; The Gear Loop

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“As a dedicated team full of adventure enthusiasts, working on Bollé was truly a pleasure. The product is exceptional, and our team, comprising both cyclists and snowboarders, was thrilled with the placements we achieved across a diverse range of categories, verticals, and titles.”

  • Miles Baker-Clarke | Head of Strategy at Fusion Media