#BikeIsBest, described by Forbes as “the most extensive coordinated promotional campaign for cycling since the 1970s”, has united over 50 leading cycle brands, retailers and organisations into one powerful voice with a single mission - to get more people riding bikes more often.

In 2021, Fusion created a promotional film that leaned heavily on our social bias towards cars and promoted the bicycle through a tongue-in-cheek campaign. The Best Tool for the Job was also rolled out across a paid social media campaign and large-scale out-of-home campaign in partnership with Clear Channel. 

Out-of-home media in prominent, traffic-filled locations, and a visually striking, memorable campaign led to some of Fusion’s strongest viewership figures to date.