Guy works with the agency with a focus on further developing our European offering as well as lending us some of his wider business experience as we continue to grow. He brings a wealth of international commercial experience. He was CEO for DHL’s Supply Chain business in Northern Europe, a business generating in excess of £1 billion turnover per annum, working extensively in Germany, Benelux, Scandinavia and The Baltics, amongst others. Guy also has a detailed knowledge of the cycling industry in its widest context. Opting out of mainstream business life in 2013 to pursue a keen interest in cycling, he joined SweetSpot to establish The OVO Energy Women’s Tour, which since its inception in 2014 is regarded as one of the premier events on the women’s international calendar. He is Race Controller on both the OVO Energy Tour of Britain and the OVO Energy Women’s Tour.