Founder & CEO
Adam founded Fusion Media in 2008 from a passion for cycling and the media. Over the last 14 years, he has successfully grown the company to lead the way in communicating cycling and active lifestyles to the mainstream. Adam was a former national level racing cyclist and has also worked as a freelance journalist, contributing to cycling and national publications, including BBC News during London 2012. In 2020, Adam was appointed by Mayor of the West Midlands, Andy Street, as the region’s first Cycling & Walking Commissioner. As commissioner he will work with Transport for West Midlands (TfWM), local council partners and the Department for Transport to steer the region’s cycling and walking policies and plans. He also co-hosts the Streets Ahead podcast on active travel and liveable streets.