NAMEDSPORT> Launches in the UK

September 25, 2018 - by Client Wins, Cycling

Italy’s leading sports nutrition brand for cyclists, NAMEDSPORT>, has officially announced their arrival in the United Kingdom, having provided nutrition and fuel for some of the world’s biggest cyclists for over four years. The nutrition supplier to some of the most prestigious UCI World Tour Cycling teams and the sport’s biggest races, NAMEDSPORT> will now provide British cyclists, runners and all endurance sportspeople quality and effective sports nutrition that will fuel their passion.

Founded in May 2014, NAMEDSPORT> has achieved incredible growth across endurance sports such as cycling, running and triathlon, while also helping bodybuilders and sports teams achieve their goals. Its range of drinks, gels, powders and bars match the lifestyle of any athlete who wants to aid their performance and follow a healthy lifestyle.

NAMEDSPORT>’s innovative range has been developed to help athletes fuel themselves appropriately before, during or after their chosen sport, with the added benefit that the majority of its products are vegan or vegetarian-friendly.

The Total Energy Boost is the latest addition to NAMEDSPORT>’s endurance range, helping athletes reduce tiredness and fatigue during exercise in a compact, re-sealable 100ml pouch. It will complement the globally popular HydraFit, which helps provide fast energy carbohydrates through a Hypotonic and Electrolyte drink mix. Also part of NAMEDSPORT>’s endurance range is the Total Energy Shot, a 60ml energy shot that fights fatigue by delivering an immediate mental boost with its Caffeine, Guarana, Magnesium, Vitamin B12 and Vitamin C. The cleverly designed Sport Gel range have a built-in easy-to-use straw, each with a different functionality that assists with alertness, glucose absorption, prolonged energy or hydration.

Co-founder and CEO Andrea Rosso, who will help announce NAMEDSPORT>’s arrival in the United Kingdom at The Cycle Show in Birmingham, is delighted to bring the iconic orange range to a “passionate pool of endurance athletes.”

“Our official sponsorship of the Tour de Yorkshire is one of many inspiring experiences with Britain’s active community that invigorated us to expand. I’m confident that the UK’s sportsmen and women will look to NAMEDSPORT> as a nutrition brand that can help optimise their performance and recovery in a natural way.”

Rosso continues, “We take a green approach throughout all stages in our production process which is a strong part of NAMEDSPORT>’s roots. When I first partnered with Named Spa, the leading Natural Medicine company in Italy, in 2014 the goal was to create products for sportspeople using the best raw materials & formulations available.”

For more information on NAMEDSPORT>, please visit www.namedsport.com.

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