Active Sport Appoints Fusion Media to handle the PR for The Vélo Series Cycling Events in 2020

January 15, 2020 - by Client Wins

Fusion Media, has been appointed by Active Sport to handle the PR brief for the Vélo Series. This will include the well established Vélo Birmingham and Midlands sportive which takes place on 21st June 2020, along with future Vélo Series events.

On Sunday June 21, the third edition of Vélo Birmingham & Midlands will host 18,000 riders of all abilities on a truly unforgettable journey through two iconic Midlands cities and the beautiful West Midlands countryside on closed roads. A shorter route will also be opened for entry in the coming months. 

Fusion Media’s brief is to lead on PR strategy with the aim of elevating event awareness and driving ticket sales with the use of PR and influencer marketing. 

For over 11 years, London-based Fusion Media has focused on PR and digital for cycling and endurance sports. As a boutique agency, their specialist approach has seen them grow a portfolio of clients that includes brands such as organisers of the Tour de France – The A.S.O, Red Bull, Evans Cycles, Wahoo, Shimano and Brompton. The agency is underpinned by unbeatable specialist knowledge and a passion to get people active through sport, recreation and transport.

Ali Foster, Director of Marketing at Active Sport & Entertainment, commented: “We are excited to work with Fusion as we enter into an exciting period of growth for the Vélo Series. Their unrivalled understanding of the cycling and ‘active lifestyle’ market as well as their extensive media and influencer network means they are well placed to help us achieve our goals in 2020 and beyond. The demand for premium, closed road cycling experiences has never been higher and we look forward to working collaboratively to help the Vélo Series reach new audiences and fulfil its full potential as the UK’s premier closed road cycling series.”

Wiesia Kuczaj, Head of Agency at Fusion Media, said: “We are delighted to be working with Active Sport on the Vélo Series during what will be a very exciting year with new locations and events in 2020”.  

She went on to add “As an agency, we have lots of hands-on experience of working on mass participation events working with Red Bull, The A.S.O (Tour de France, Etape du Tour and Paris Marathon) and the Haute Route. Our agency is built on unrivalled specialist knowledge of our subject, as well as traditional values of honesty, transparency and personal investment in our client’s mission.”

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