The Challenge That’s Out Of This World: Red Bull encourages UK runners to Race the Moon 1.5million miles around the Earth

June 18, 2020 - by Client News

As more and more people motivate themselves to achieve their fitness goals and take up new challenges in lockdown; Red Bull is harnessing the power of community by encouraging runners across the UK and Ireland to run 1.5million miles in 28 days – racing the Moon around the Earth over the course of a lunar cycle.

On the 21st June, the new moon will mark the start of Red Bull’s Race The Moon challenge. The objective is to encourage people to make the most of their miles, for example, using the time challenge to discover new green spaces and local routes, or focusing on specific aspects of their running. Through the dedicated Red Bull running group on Strava, participants will receive training tips and help, using the unique community spirit to motivate each other to help complete the challenge.

Participants have 28 days – the same as an average lunar cycle, to complete the challenge, finishing on the 19th July and earning themselves a virtual challenge badge (and bragging rights).

One of Britain’s top ultra runners and Red Bull athlete Tom Evans, a former winner of the 101km Courmayeur Champex Chamonix race will also be participating in the challenge. He’ll be offering tips and insights into how to make the most out of your miles, as well as training tips to keep going throughout the month – building on a new habit of running in the process.

There are also prizes up for grabs for people taking part. The athlete that tops the leaderboard and completes the most miles in the 28 days will win the ultimate prize, a trip to the Athlete Performance Centre in Austria. Located just outside of Salzburg, it’s home to Red Bull’s high-performance lab, designed to help athletes regain or improve their fitness.

For more information, visit redbull.com/racethemoon and sign up on Strava; https://www.strava.com/challenges/red-bull-race-the-moon

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