Take That Journey A Greener Way – Beryl E-Scooters Arrive In Norwich

September 22, 2020 - by Client News

Beryl e-Scooters have begun to gradually roll out across Norwich streets, with the British micromobility provider adding another sustainable journey option to their multimodal smart fleet.

As part of the agreed 12-month trial with Norfolk County Council and the Department for Transport, Beryl will slowly introduce up to 100 e-Scooters available for hire alongside their existing bicycles and e-Bikes through the free to download Beryl App. The measured roll out of e-Scooters will ensure that Beryl and Norfolk County Council can smoothly adjust the scheme in line with the community’s needs.

The introduction of the Beryl e-Scooter will see Norwich become the first city in the UK to have access to a three-tiered vehicle scheme, allowing residents and visitors to the area a chance to take safe, affordable and connected journeys in a range of ways. During the trial period, e-Scooter riders will be required to provide a valid UK Driving License to participate, the riders will be asked to provide feedback on their experiences using the vehicles to support data learnings on operating the service.

Beryl e-Scooters can be used on roads, cycle lanes, carriageways and other areas where cycling is permitted but not on pavements. Every Beryl e-Scooter has vehicle approval from the DfT, ensuring it meets the highest safety standards. Beryl has and will continue to consult with key organisations such as Norfolk police and local disability groups as the trial progresses.

Ahead of launching the initial service Beryl consulted with the Norfolk and Norwich Association for the Blind (now known as Vision Norfolk) on the placement of all Beryl Bays. On invitation from Councillor Lana Hempsal, Beryl and County Council representatives recently attended the Guide Dogs for the Blind virtual forum, and are actively reaching out to other organisations for the visually impaired to seek feedback on the impact of the service. In line with the existing service, riders will be incentivised to park the Beryl e-Scooter in the Beryl Bays. In Norwich, Beryl currently see 96% of all trips ending in a Beryl Bay.

Beryl CEO Philip Ellis said, “We’re thrilled to be introducing the Beryl e-Scooter to Norwich and be part of the additional benefits that flexible, smart and sustainable travel solutions can bring.”

“As people return to their usual day-to-day journeys, we want to encourage them to take that trip in a greener way. We believe, through providing a mix of vehicles and infrastructure, we are able to deliver a first-class service for a wide range of journeys, for Norfolk County Council and its community. Two-thirds of all journeys in the UK are under five miles, and an e-Scooter, e-Bike or bicycle can be a great way to make that trip instead of going by car.”

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