SunGod Launch New Cycling-Specific Pace Series

July 7, 2020 - by Client News

Leading British performance eyewear brand, SunGod, has today announced the launch of its brand new Pace Series. Comprising two models – SunGod Velans™ and Vulcans™ – the cycling-specific sunglasses use their new cutting-edge 8KO™ lens technology to offer some of the clearest, strongest and lightest sunglasses available on the market. Made from high-quality durable materials, the new range allows riders to customise their sunglasses at no extra cost and offers an unrivalled lifetime guarantee.

Created in 2013 from a crowdfunding campaign, SunGod has gone on to become established as one of the world’s leading performance eyewear brands. Co-founded by husband and wife team, Ali and Zoe Watkiss, the British direct to consumer brand offers a complete line of both performance and lifestyle sunglasses, as well as an extensive range of snow goggles.

The new Pace Series range comprises two models – SunGod Velans™ and Vulcans™ – each available in either a half frame (TF) or full frame (FF) design. SunGod Vulcans™ use a larger cylindrical lens, offering an outstanding 180° field of vision to increase spatial awareness on the roads and trails, whilst SunGod Velans™ use a refined toric lens to offer optical precision helping riders to spot every detail on the road ahead.

Not seen anywhere else on the market, SunGod’s Pace Series has been specifically engineered to offer its customers unprecedented variability, with the opportunity to convert between full frame and half frame models. Available separately as a conversion kit, riders can purchase an additional bottom section to the frame in order to switch looks and functionality between rides, whilst using the same lens. Customers can also select from a range of bottom frame colourways in order to create unique designs that match their riding kit.

Both the SunGod Vulcans™ and Velans™ use cutting-edge 8KO™ technology to offer optimal clarity, strength and weight savings. Improving on the 4KO™ polycarbonate lenses found in the brand’s previous PaceBreakers glasses and in almost all larger brands, the new 8KO™ lenses are built from a nylon-based material featuring an in-mould construction and coated with a triple-layer scratch-resistant finish to help reduce chips and scratches that typically come with everyday use. Hydrophobic and oleophobic treatments are also used to repel moisture, fingerprints and sweat, giving riders a clearer view of the road – particularly in rain and challenging light conditions.

Unlike many other brands within performance cycling eyewear, all of SunGod’s glasses are customisable at no additional cost – allowing riders to choose their lens, frame, icon and ear socks to create a combination unique to them. With 8 options in each modular part – and 10 for lenses – there are over four thousand potential combinations to help riders, and their teams, stand-out from the crowd.

Central to SunGod’s mission is making better and more sustainable eyewear products than currently available, disrupting the norm and forcing standards to be raised across the market. This means using a combination of performance-focused engineering and premium materials to create eyewear that’s built to last. So committed to this are SunGod that they offer a lifetime guarantee, meaning that if a pair of SunGod glasses break, they’re repaired. For free.

For more information on the new range, and all of SunGod’s sunglasses, visit

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