It’s International Lefthanders Day: Why you might share this topic, even if you’re not left-handed

August 13, 2019 - by Blog

 

It’s International Lefthanders Day. Did you know? Well, actually, chances are if you’ve spent some time online – especially on news sites or social media – then you probably did. The modern media landscape consistently goes mad on these themes, and with good reason.

For years, notable days have given journalists and social media types a reliable calendar of content ideas, usually designed to summon a share online with friends. There’s National Avocado Day, Hamburger Day and National Personal Trainer Awareness Day (January 2nd, I know you’re making a note). Take the most famous, Blue Monday, allegedly the “most depressing day of the year”. The concept was first communicated as part of a 2005 press release from Sky Travel, which claimed to have calculated the date using an equation.

Here at Fusion, we were behind “Quitter’s Day”, the date that Strava data pinpointed you were most likely to let your New Year’s fitness resolutions slide. Strava analysts crunched millions of uploaded activities and we shared with media – which was hugely popular – creating an international day in the process.

Strava Quitters' Day Article on Independent.co.uk
Above: A Quitters’ Day story secured by Fusion for Strava, on Independent.co.uk

When it comes down to social sharing it boils down to relatability and self-identification. These are some of the key reasons people share content online, and when it comes to these methods; International Lefthanders Day is the champion of social sharing, even if you’re not left-handed.

What_Makes_Content_Catch_On_Fusion_Media
Above: A Fusion Media slide showing what makes content catch on.

BuzzFeed demonstrates this well with their 2017 article, 24 Things All Lefties Will Understand, which on Facebook alone recently, has been shared 7,600 times, despite being two years old. The key to content success – beating social media algorithms and creating a watercooler moment – is shareability. And even before International Lefthanders Day 2019 came along, BuzzFeed had this nailed.

24 Things All Lefties Will Understand will be shared by left handed people who agree with it, sure. It’ll also be shared by left handed people who disagree – and want to discuss why. It’ll also be shared by people, who aren’t even left handed, who share it with their left handed friends, who will then fall into the category of those who agree or disagree, creating further discussions and shares. The relatability factor is high for most people – most surely know one or two people off the top of their head who are left handed, so the propensity of it being shared are high.

It feels ridiculously broad, a fairly innocuous attribute that is the case for approximately 10% of the world population. But somehow it feels personal and relatable enough to prompt a social share.

We use this tactic regularly as a boutique agency focused on active lifestyle. Our audiences have several different demographic groups, but there are themes that bring them all together and tick the relatability and self-identification boxes. These pieces of content typically also start a conversation and already have a strong and vocal community behind them.

So, there’s just some of the psychology behind social sharing. Happy International Lefthanders Day 2019. You should probably share this to a left handed person now.

Adam Tranter is the Founder & Director of Fusion Media, the creative PR and social agency for active people.

About author
Adam Tranter

Adam founded Fusion Media in 2007 from a passion for cycling and the media. Over the last ten years, he has successfully grown the company to lead the way in communicating cycling and endurance sport to the mainstream. Adam was a former racing cyclist and has also worked as a freelance journalist, contributing to cycling and national publications, including BBC News during London 2012. He is passionate about getting more people on bikes.

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