WORK . Stanley


Stanley: Munich Press Launch

Client


Services

PR & Comms/Events

DACH

The Brief

  • Keep momentum high post Quencher lunch

  • Connect with key media in Munich

  • Create a visually appealing ‘staging post’ for the experience


After the Quencher wave, our mission was to keep the momentum high and reconnect with Munich media. For the launch of the Iceflow Fast Flow bottle, our strategy was clear: showcase its advantages effectively.

Hosting an energetic cycling class to allow attendees to witness the bottle's benefits firsthand, we took over the studio for an entire morning, prominently displaying the new water bottle in various colours.

Guests participated in a 45-minute session where the instructor actively encouraged hydration using the Fast Flow bottle. Following the workout, attendees enjoyed a nutritious breakfast, providing an opportunity for conversations and strengthening connections with journalists from key magazines.

Project Description


4

Pieces of Coverage


3.15 million

Total readership (Viewers)


Social Media Engagements

Coverage Highlights

Freundin / GQ.de / Glamour.de / Elle.de



99k


“We never expected such great results from a single event. The amount of social media mentions, press publications and journalist + influencer relationships built from this event event was above and beyond expectations. We’re still experiencing a ripple effect from that first event, which is setting us up for success to reach more Brand Awareness. The Fusion team really delivered and took care of the whole project from strategy to execution and aftercare. They have become an invaluable partner of our Brand and a true extension of our team.”

– Eline Gijselings, Stanley